The Ultimate Vampire Resource and Directory

These adventures were the first time that Superman (and his guise of Clark Kent), Lois Lane and Perry White had been seen in animated form since they were immortalized in the Superman short films of the 1940s.
The first TV series produced by Filmation Associates, The New Adventures of Superman was extremely popular in its Saturday morning time slot and, despite having obviously been developed for young children, employed the services of several DC comic book writers including George Kashdan. Many of the character designs (later based upon the artwork of Superman artist Curt Swan in the show's third season) stayed true to their comic book counterparts; iconic shirt-rip shots and related transformations from Clark Kent into Superman were incorporated into almost every episode, and such lines as "Up, up, and away!" and "This is a job for Superman!" were also borrowed from comics and the old Superman radio show. In addition, this series marked the animation debut of Jimmy Olsen and classic Superman villains such as Lex Luthor, The Toyman, and Brainiac. Due to a limited production budget, stock animation was often re-used for certain shots of Superman flying (or switching identities from Clark Kent into the Man of Steel), while character movement was often kept at a minimum.