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The first two thirds of the 60-minute broadcast was presented as a series of simulated news bulletins, which suggested to many listeners that an actual Martian invasion was in progress. Compounding the issue was the fact that the Mercury Theatre on the Air was a 'sustaining show' (i.e., it ran without commercial breaks), thus adding to the dramatic effect. Although there were sensationalist accounts in the press about a supposed panic, careful research has shown that while thousands were frightened, there is no evidence that people fled their homes or otherwise took action. The news-bulletin format was decried as cruelly deceptive by some newspapers and public figures, leading to an outcry against the perpetrators of the broadcast, but the episode launched Welles to fame.
Since the original Mercury Theatre broadcast, there have been many re-airings, remakes, reenactments and new dramatizations of the original.